A gift that unwraps twice

Why a photobook whose pages play their moments lands differently as a gift — and how to set one up so it plays for the person you give it to.

A photobook is already one of the better gifts you can give — it says someone spent time with the memories, not just money. A Nokoru book adds a second unwrapping: once as a beautiful printed album, and once when they scan a page and the still photo starts to move.

The moment it lands

Picture the second birthday spread: candles lit, the family gathered round. As a print, it's lovely. Scanned, it's the song, the pause, the face they pulled — played back over the page. That's the moment the gift stops being an album and becomes the day itself.

They don't need to buy anything

The Nokoru app is free on iPhone, iPad and Android, and gift recipients never need to pay for anything. Invite them from your account and every page plays for them too. Do it before you wrap the book — it's the difference between "here's an album" and the moment above.

Two details that matter for the kitchen-table showing: once a page has been scanned, its moment caches to the phone and plays without internet; and with AirPlay, any page can play on the TV in original resolution — which is exactly where a wedding dance or first steps belong.

Not every page has to move

Pages without a paired video are simply beautiful printed photographs. You choose which moments come alive — a book where three pages move can land harder than one where thirty do.

The practical part

Books are built on a computer at build.nokoru.app — choosing photos and pairing videos deserves a big screen. Every book starts at 20 pages on heavyweight paper, A5 or A4, hardcover. Everyday starts at £65 and Flagship — twice the moving moments, and the one we'd pick for gifting — at £95, both with free UK delivery. Books are printed and bound in Europe; most orders are printed within two working days and typically arrive within a week or two, depending on the courier — so for birthdays and anniversaries, give it a comfortable head start.

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